My Portfolio

Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.

Yves Pahud

25 Years of Marketing Expertise

Scaling AI and deep tech companies from early growth to enterprise-scale revenue

VP Marketing, AI Products & Services | Driving Growth via Direct & Partner-Led GTM

VASS US & Canada - Leading AI commercialization across SAP and Salesforce partnerships

VASS Intelygenz - Leading growth marketing for B2B Enterprise AI, Data & Engineering innovation practice

San Francisco Bay Area

www.linkedin.com/in/yvespahud

Opening Statement

I help AI and deep‑tech companies go from early growth to enterprise‑scale revenue. I’ve built and scaled global marketing functions, go‑to‑market strategies and partner ecosystems for both Fortune 500 leaders and growth‑stage startups. My strength is translating complex technologies into clear, compelling value propositions that generate demand, accelerate pipeline and deliver measurable ROI.

A dual US–Swiss citizen fluent in English and French, with experience working in US, LATAM, EMEA and China, I bring a global perspective and cultural versatility to every engagement.

20+ years in B2B technology marketing leadership
Built partner programs driving 200% revenue growth ($10M to $20M)
Part of two successful startups that were acquired
Led B2B SaaS company to 300% revenue growth
Built demand gen engine and implemented CRO process resulting 100× improvement in lead volume
Currently leading AI commercialization at VASS across SAP and Salesforce partnerships
Driving US market penetration and growth of VASS Intelygenz specialized AI, Data and Enginering practice

Why Yves in 2025's AI Landscape

I lead with the rare combination of proven execution and strategic vision—because I’ve done it. From being a team of one to building high-performance global marketing organizations across North America, Europe, and Asia, I have built brands, designed marketing engines, and delivered measurable growth from the ground up. As the development and adoption of AI continues to evolve rapidly, I bring a depth and breadth of marketing expertise that will benefit any company looking to move at warp speed.

Proven Builder & Scaler

As a hands-on & strategic leader, successfully launched marketing from zero to a full global function, delivering growth in both early-stage and scale-up environments.

Growth MKT as a Science

Engineered growth engines using proven methodologies, data-driven best practices, and market-tested strategies—delivering measurable, repeatable, and scalable results.

Technology Partner Marketing

Expertise positioning cutting-edge technology directly to enterprises or co-marketing through tech. alliances with SAP, Salesforce, IBM, Oracle & other ecosystem leaders.

Case Study 1: Global Partner Program Expansion 200% Revenue Growth

GBG Loqate - VP of Partner Marketing (part of GBG)

Challenge

Growth Thru Strategic Partners

Location intelligence company needed to scale through channel partners and expand key enterprise accounts.

Execution

Built Partner MKT Function

Established and led partner marketing function, managed $1M+ budget, executed campaigns with cross-functional global teams, secured Oracle Advisory Board position.

Strategy

Create Tech Partner Program

Developed comprehensive partner program and strategic marketing initiatives to drive growth through Oracle and IBM partnerships.

Impact

New Approach = 200% Growth

Drove 200% expansion of key accounts (incl. IBM & Oracle), secured Oracle Innovative Partner of the Year finalist status (2020, 2021, 2022), secured transformational IBM deal.

Case Study 2: AI Commercialization at Scale 100x Pipeline Growth

VASS Intelygenz - VP of Marketing (part of VASS)

Challenge

Position for Hyper-Growth

Position 20+ year deep tech (10+ years in AI company for hyper-growth in rapidly evolving market, commercialize advanced AI capabilities across enterprise clients.

Execution

Built In/Out Bound MKT Engines

Strategic positioning in market, dynamic team leadership, data-driven campaign execution, collaboration with global technology partners (SAP, Salesforce, Adobe)

Strategy

Raise Visibility & Credibility

Create GTM marketing strategy for AI, Data and Engineering solutions across target sectors; align with parent co VASS digital transformation goals.

Impact

100x Pipeline Growth

Enhanced market visibility, measurable campaign outcomes supporting growth trajectory, successful positioning of advanced AI capabilities for enterprise adoption

Case Study 3: Telemedicine Startup Launch $3M Secured from PE

RivaCare Health - Head of Marketing (Co-Founder Partner)

Challenge

Secure Funding For Launch

Launch telemedicine startup in competitive healthcare market, secure funding and build market presence.

Strategy

Pitch Business & MKT Plan to PE

Developed comprehensive B2B and B2C marketing strategies, created business plan for investor presentations, identified key partnerships.

Execution

Investor-Ready Planning & Delivery

Led GTM planning and execution—from market research to strategy development—culminating in successful investor pitches.

Impact

Secured $3M Funding

Secured $3M in private equity funding and successfully launched the venture (later acquired by PE).

Case Study 4: Center for Children Living with Autism Concept to Open

Center for Exceptional Children (China)- Marketing Consultant

Challenge

Pitch Concept, Build, Launch Center

Create and launch a concept center in China to support the more than 2M children and families living with autism.

Strategy

International Expert Collaboration

Build a team of international experts from China and Switzerland aligned on a strong concept and marketing plan to secure funding and gov. support.

Execution

China-Swiss Led Brand & Launch Plan

Led the creation of the brand and launch marketing plan working in China and Switzerland with a cross-functional team. Close collaboration with Chinese and Swiss Experts and officials.

Impact

Center Opened w. 200 Students

The Center was successfully built and launch in 2020 with 200 students. Collaboration is ongoing with 2025 International Conference launch in Shanghai and Putian China.

Justin Duling, CA

“Yves is invaluable to any organization in which he is associated. Over the 9 years we have worked together, Yves has become one of my most trusted colleagues. Whether advancing your high-growth startup or creating sustainable growth in a mature market, Yves is the best person to drive your initiative forward."

Supervisor at GBG Loqate

Partner at Telemedicine Startup

Charlotte Barsby, UK

"I was impressed at Yves' ability to think big picture, being a big voice within whole team Marketing Strategy sessions, as well as his ability to articulate exactly what the tech does, how it works and more importantly how that meets customer needs. He has an absolutely wealth of experience across both direct and partner marketing within high tech industries."

Colleague at GBG Loqate

Bharath Chari, TX

“In my role at IBM, my experience working with Yves has been the best experience I have ever had. This is due to his dynamic leadership, amazing collaborative skills and being able to brainstorm on Marketing GTM activities to mutually benefit both our companies.
The true mark of a leader is when they inspire others to do more and become more and Yves has this quality in Spade”

Colleague at IBM